Samuel Hefti

Creative Technologist & Senior Product Manager

Zurich, Switzerland

AI
Film
Product

I combine a filmmaker’s eye with a product manager’s mindset — using AI to build new video workflows, creative tools and digital products.

Chromatic version — compare

Selected work: Four projects, one direction

Still from The Blue Void — a figure in blue running across an empty blue plain
01AI Film — Generative Workflow

The Blue Void

A surreal short film governed by one strict visual rule: a blue world, interrupted by orange. Developed end to end on a generative pipeline I automated with Claude Code, Codex and Kling 3.0.

TopicFold interface — a topic turned into a structured visual document
02AI Content Product

TopicFold

An AI product that turns any topic into a designed learning deck: researched, structured, and laid out as themed shareable cards.

AI News Intelligence Hub — semantic search and briefings over AI news
03AI Research — RAG Product

AI News Intelligence Hub

A live RAG system over the AI news cycle: 100+ sources ingested daily, indexed into an archive you can search semantically, chat with, and turn into briefings.

Still from The Dinosaur Chase — a T-rex running through shallow water
04AI Narrative Film

The Dinosaur Chase

A pure drama exercise: a Parasaurolophus hunted by a T-rex until someone else joins the chase. Directed shot by shot in Kling 3.0 and GPT Images 2.0.

What connects these projects

My work sits between creative production and product development: exploring what new AI capabilities can do, turning them into working prototypes, and learning where they become useful, repeatable workflows.

StorytellingProduct

Physical Product — Founded & Sold

A MERAKII structure on its dark base plate, on a side table in a warm interiorHands adding a curved wooden element to a MERAKII build in a living roomA MERAKII structure casting long shadows in low sunlightBuilding a MERAKII structure at a table
MERAKII

A wooden play and design object: curved elements that stack into structures with no tools, screws or fixings. Patent pending, hand-assembled in Switzerland.

I took it from first idea to market: prototyping and testing with real audiences, the brand and logo, packaging, photography and video, the website and shop, distribution, marketing and the selling itself.

merakii.ch ↗

About

My path started in film and content creation, moved through digital media and video platforms, and eventually into product management and AI — at SRF Swiss Radio and Television, Swisscom and Barry Callebaut.

Today I combine those perspectives to explore how new technology becomes useful products, creative tools and production workflows.