Samuel Hefti

Creative Technologist & Senior Product Manager

Zurich, Switzerland

AI
Media
Product

I combine a media professional’s eye with a product manager’s mindset — using AI to build new content workflows, creative tools and digital products.

Selected work — one direction

Coverflow of explainer-video episodes, each with a distinct bespoke vector animation
01Agentic Video Pipeline

Explained In 60 Seconds

The Autonomous Video Studio

An autonomous production system, packaged as a Claude Code skill, that researches, scripts, voices, animates and renders a broadcast-ready explainer video end to end. Because a human only approves three checkpoints per run, the same pipeline scales to any topic — orchestrating multiple generative APIs and writing its own motion-graphics code each time.

TopicFold interface — a topic turned into a structured visual document
02AI Content Product

TopicFold

Turning Any Topic Into a Shareable Learning Deck

An AI product that turns any topic into a designed learning deck: researched, structured, and laid out as themed shareable cards.

AI News Intelligence Hub — semantic search and briefings over AI news
03AI Research — RAG Product

AI News Intelligence Hub

A Daily-Updating RAG System for the AI News Cycle

A live RAG system over the AI news cycle: 100+ sources ingested daily, indexed into an archive you can search semantically, chat with, and turn into briefings.

Screenshot of the Risk vs. Upward Radar dashboard — a bubble chart plotting stocks, ETFs and crypto by risk and upward probability
04AI Data Product

Risk vs. Upward Radar

Where Data Retrieval Meets Real-Time Financial Analysis

A live analytics dashboard that scores roughly 130 stocks, ETFs and crypto assets daily on risk and upward probability, then plots them on an interactive field sized by market cap and filterable by asset class and time horizon.

Still from The Blue Void — a figure in blue running across an empty blue plain
05AI Film — Generative Workflow

The Blue Void

An AI-Generated Film About a World Ruled by One Color

A surreal short film governed by one strict visual rule: a blue world, interrupted by orange. Developed end to end on a generative pipeline I automated with Claude Code, Codex and Kling 3.0.

Still from The Dinosaur Chase — a T-rex running through shallow water
06AI Narrative Film

The Dinosaur Chase

An AI Film Exercise in Pure Visual Drama

A pure drama exercise: a Parasaurolophus hunted by a T-rex until someone else joins the chase. Directed shot by shot in Kling 3.0 and GPT Images 2.0.

What connects these projects

My work sits between creative production and product development: exploring what new AI capabilities can do, turning them into working prototypes, and learning where they become useful, repeatable workflows.

Physical Product — Founded & Sold

A MERAKII structure on its dark base plate, on a side table in a warm interiorHands building a MERAKII structure on a coffee table in a living roomA MERAKII structure casting long shadows in low sunlightBuilding a MERAKII structure at a tableA tall MERAKII structure on a dining table in warm evening light

A wooden play and design object: curved elements that stack into structures with no tools, screws or fixings. Patent pending, hand-assembled in Switzerland.

I took it from first idea to market: prototyping and testing with real audiences, the branding and logo, packaging, photography and video, the website and shop, distribution, marketing and the selling itself.

merakii.ch ↗

About

My path started in media and content creation, moved through digital platforms and video, and eventually into product management and AI at SRF Swiss Radio and Television, Swisscom and Barry Callebaut.

Today I combine those perspectives to explore how new technology becomes useful products, creative tools and production workflows.